Vimeo

Table stakes

• Playback that survives long sessions without crashing, including 10-second skip back/forward without rebuffering loops
• Resume position synced across iPhone, iPad, Apple TV and web
• Reliable AirPlay, Picture-in-Picture and background audio using native AVPlayer
• Resumable chunked uploads that keep going in the background (tus or multipart) with honest progress and retry
• One-tap private review links with optional password and expiry, viewable in any browser without an account
• Timecoded comments and approvals on review links, with notifications to the creator
• Working search across your own library and projects: title, client and tags, with instant local results
• Offline downloads that actually persist, with visible storage management and a clear-cache control
• Sign in with Apple plus email magic link, and password reset that accepts any valid email
• Share links that always resolve, plus a link health check before sending
• Clear storage and plan usage display; no unexplained on-device bloat

Where the 10x is

• Reliability as the product: public crash-free-session stats and a hard performance budget (cold start under 1.5s, no playback crash in 2-hour soak tests)
• Client review in under 10 seconds from the share sheet: pick a video, get a link, send it via Messages or Mail, with version stacking (v1, v2, v3) on the same link
• Native Apple TV app for screening rooms: open a project or creator page directly, Top Shelf showing recent review videos, autoplay toggle
• Import from Vimeo via OAuth using the official API, so creators can mirror their library and review links without re-uploading by hand
• iOS widgets and Live Activities for upload progress and new client comments
• Frame-accurate scrubbing and timecoded comments that work on the iPad with Apple Pencil annotations
• Simple, transparent pricing with no surprise renewals and easy self-serve refunds

Ongoing costs

You're helping design a new app for people who use Vimeo (by Vimeo.com, Inc.) but are unhappy with it. Fix the problems described below. Use original branding, UI and text, and don't copy Vimeo's name, logo, assets or code.

Context: Users of the incumbent video hosting app value ad-free, high-quality video, a place where filmmakers can share work, and especially private client review links. The app has become unreliable. Search fails to load or returns zero results for known titles and creators. Playback crashes after 10-20 minutes. AirPlay drops and crashes. Skipping back 10 seconds causes endless buffering. Picture-in-picture and background audio close the app. Playback position is not remembered. Offline saves are unreliable. The app fails to launch on new iPhones. Login and password reset reject valid emails. Mobile uploads stall at 1%. Client review links are buried. The Apple TV app cannot open a creator page. Share links break. Storage bloats on the device.

We are not cloning a whole video network. We are building a focused, extremely reliable tool for creators to upload, privately share, review and deliver video to clients, and to watch it on iPhone, iPad and Apple TV.

Platform: iOS 17+ and iPadOS in SwiftUI, with a tvOS target sharing a Swift package for models, networking and the player. Use native AVPlayer/AVKit for playback, AirPlay and PiP. The backend is Supabase (Postgres, auth, storage policies, edge functions) or an equivalent TypeScript service. A minimal web page (Next.js or plain server-rendered HTML) lets clients view review links without an account.

Data and services: Cloudflare Stream (or Mux) for encoding and HLS delivery via direct creator uploads plus webhooks. Cloudflare R2 for original masters. Postmark or Resend for email. APNs directly for push. Sentry for crash and performance monitoring. PostHog or TelemetryDeck for analytics. RevenueCat for subscriptions. Optionally, the Vimeo API with OAuth to import a creator's own library metadata and files, respecting its rate limits and terms.

Must-have features:
1. Sign in with Apple and email magic link, with robust email validation.
2. Resumable background chunked uploads (tus) with accurate progress, retry and a Live Activity.
3. Projects and videos with versions (v1, v2, ...).
4. One-tap private review links with optional password and expiry, opening in any browser.
5. Timecoded comments and approve/request-changes on the web page and in the app, with push and email notifications.
6. Crash-free playback with 10-second skip, AirPlay, PiP and background audio, and resume position synced via the backend.
7. Fast search over the user's own library: local index plus server full-text search in Postgres.
8. Offline downloads with a storage manager and a clear-cache control.
9. A tvOS app that browses projects and opens videos directly, with an autoplay toggle.
10. A link health check before sharing.

Differentiators: treat reliability as a feature, with performance budgets (cold start under 1.5s, zero crashes in a 2-hour playback soak including AirPlay and repeated skips). Other differentiators: a share-sheet extension that creates a review link in under 10 seconds, iPad Apple Pencil frame annotations, widgets for new client comments, tvOS Top Shelf of recent review videos, and transparent pricing.

First milestone (4-6 weeks):
- A Supabase schema for users, projects, videos, versions, review_links, comments and playback_positions, with row-level security.
- An edge function that issues Cloudflare Stream direct upload URLs and handles the ready webhook.
- An iOS app with sign-in, a project list, resumable upload of a video from Photos, and a player screen using AVPlayer with AirPlay, PiP, background audio and synced resume position.
- Creation of a review link and a public web page that plays the HLS stream and accepts timecoded comments.
- Sentry wired in.
- An XCTest/XCUITest soak test that plays a 30-minute HLS video with repeated 10-second skips and seeks without crashing.

Start by proposing the data model, API surface and Xcode project structure, then implement the upload and playback paths first.